/ Our story
Energy without
the baggage.
FUEL is India's first caffeine pouch. Built for people who can't afford a slow start or another lukewarm coffee meeting.
2024
Founded
12K+
Tins shipped
3
Flavours
0
Compromises
/ What we believe
Six ideas that
built FUEL.
01
Energy is a tool, not a vice.
No nicotine. No tobacco. No sugar. Caffeine should help — not own you.
02
Faster > slower.
10–15 min onset beats 25–45 min for coffee. Time matters.
03
Clean over loud.
Steady focus, not a sugar spike. We optimised for the curve, not the peak.
04
Pocketable wins.
No drink. No spillage. No prep. Goes everywhere your day does.
05
Built in India, for India.
Designed for monsoon meetings, late-night exams, and 14-hour shoots.
06
No marketing fluff.
We let the data and the product do the talking. Try one. Decide.
From idea to tin.
/ Late 2023
The 4am espresso problem.
Founder gets tired of cold espresso and fading two hours into a flight. Starts researching alternatives.
/ Q1 2024
First R&D batch.
Prototype caffeine-pouch formulation tested with 30 friends. 27 say "ship it."
/ Q3 2024
FSSAI license · Lic. No. 20826005002308
Compliance locked. Manufacturing partnership signed. Three flavours finalized.
/ 2025
India's first caffeine pouch ships.
Watermelon Ice. Blizzard Mint. Cafe Mocha. 12,000+ tins out the door in the first six months.
Made the right way.
FSSAI Certified
Every batch tested, every claim verifiable. Lic. No. 20826005002308.
Transparent Sourcing
Natural caffeine from green coffee beans. Xylitol from birch. No mystery actives.
Made in India
Produced in Bengaluru. Shipped from Bengaluru. Built for Indian intensity.
Try one. Decide.
Shop FUEL — from ₹349