/ Our story
Energy without
the baggage.
FUEL is India's first caffeine pouch. Built for people who can't afford a slow start or another lukewarm coffee meeting.
2024
Founded
12K+
Tins shipped
3
Flavours
0
Compromises
/ What we believe
Six ideas that
built FUEL.
01
Energy is a tool, not a vice.
No sugar. No synthetic junk. No crash. Caffeine should help — not own you.
02
Faster > slower.
10–15 min onset beats 25–45 min for coffee. Time matters.
03
Clean over loud.
Steady focus, not a sugar spike. We optimised for the curve, not the peak.
04
Pocketable wins.
No drink. No spillage. No prep. Goes everywhere your day does.
05
Built in India, for India.
Designed for monsoon meetings, late-night exams, and 14-hour shoots.
06
No marketing fluff.
We let the data and the product do the talking. Try one. Decide.
From idea to tin.
/ Late 2023
The 4am espresso problem.
Founder gets tired of cold espresso and fading two hours into a flight. Starts researching alternatives.
/ Q1 2024
First R&D batch.
Prototype caffeine-pouch formulation tested with 30 friends. 27 say "ship it."
/ Q3 2024
Compliance & manufacturing locked.
Regulatory groundwork done. Manufacturing partnership signed. Three flavours finalized.
/ 2025
India's first caffeine pouch ships.
Watermelon Ice. Blizzard Mint. Café Mocha. 12,000+ tins out the door in the first six months.
Made the right way.
Three flavours, all 100mg, all sugar-free: Watermelon Ice, Café Mocha and Blizzard Mint — or build a bundle and pay less per tin.
Lab-Tested Quality
Every batch tested for clean, consistent, contaminant-free quality. No shortcuts.
Transparent Sourcing
Natural caffeine from green coffee beans. Xylitol from birch. No mystery actives.
Made in India
Produced in Delhi NCR. Shipped from Delhi NCR. Built for Indian intensity.
Try one. Decide.
Shop FUEL — from ₹349